Role: Production / Production Manager

Working with the Metallic team on the Air Jordan 4 London campaign, photographed by Tom Schwimmbeck. The project saw us travel across different parts of London over several days, documenting the people behind the city’s creative culture in their everyday working environments and spaces.

Alongside the campaign, I worked as Production Manager for the launch event, overseeing the production of an exhibition showcasing the campaign imagery. A key feature was a bespoke display wall celebrating each featured talent through a collection of personal memorabilia, including pieces from the photographer himself.